Bmw ad wars
The battle started when McDonald’s launched a billboard talking about how a McDonald’s brand was just 5Kms ahead while a Birger King store was 258Kms ahead.
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However, McDonald’s is comparatively more widespread with a larger number of stores. Known for their dominance in the fast-food market, McDonald’s and Burger King are commonly known as forever rivals. Micromax came up with its own line to mock Samsung saying ‘ Aapke pass nehi hai Aunty?’ It then even launched a dig at Samsung’s Galaxy Y phones and its slow-paced features.Ĥ) McDonald’s and Burger King – Who eats first?
#BMW AD WARS SERIES#
Samsung had launched a series with its title catchphrase ‘ aapke pass nahi hai Uncle?’ highlighting its product features. Micromax, the Indian mobile manufacturer was not going to let Samsung win easily. This even motivated many fans to come with quirky replies while supporting their favourite car brand.ģ) Micromax and Samsung – The handset war-time
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I’ll rather be driving instead’ which it later switched to a direct challenge against BMW saying ‘ Your move, BMW’.īMW didn’t back out and responded with a billboard beside Audi’s message which said ‘ Checkmate’. Audi launched a campaign stating ‘ Chess? No thanks. Luxury car brands, BMW and Audi went on a billboard war in Los Angeles which even got their fans involved on social media. The Hindu even went ahead with print ads and the Times responded with more sarcastic replies. It launched a follow-up campaign by saying ‘ Stay ahead of the times’, a dig at the rival newspaper. The Hindu wasn’t going to let that happen without giving a fight.
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Times of India first launched a ‘Wake up!’ campaign, motivating readers to get out of sleep after reading from a newspaper filled with boring news. Two big newspaper brands went against each other in a subtle way. Wondering what we are talking about? Take a look below: 1) TOI and The Hindu – The Reading war